Neurosymbolic Marketing Intelligence Engineer
Build AI systems that fuse neural patterns with symbolic reasoning to decode marketing intelligence and drive intelligent campaigns.
Role Overview & Operational Scope
You will design and deploy neurosymbolic AI systems that combine the pattern-recognition power of neural networks with the explainability and rule-based precision of symbolic reasoning — turning raw marketing data into actionable, interpretable intelligence. Your work will directly influence campaign strategy, customer segmentation, and real-time decisioning across enterprise clients.
Key Responsibilities & Production Deliverables
- Architect and implement neurosymbolic models that integrate neural representations with symbolic knowledge graphs for marketing attribution and audience understanding.
- Develop NLP pipelines and LLM integration layers to extract structured insights from unstructured marketing content — emails, surveys, social signals, and campaign copy.
- Build and maintain marketing analytics dashboards and real-time intelligence APIs serving segmentation, propensity scoring, and next-best-action recommendations.
- Collaborate with product and growth teams to embed AI-driven marketing intelligence into client platforms, ensuring explainability and compliance with data-privacy regulations.
- Design evaluation frameworks using controlled experiments, counterfactual analysis, and causal inference to measure model impact on marketing KPIs.
- Mentor junior engineers and contribute to internal research on hybrid AI approaches for vertical-specific marketing use cases.
Mandatory Foundational Knowledge
- Fundamentals of neurosymbolic AI: understand how deep learning and symbolic logic can be unified — rules, ontologies, and neural embeddings working in concert.
- Core statistical and causal inference techniques: causal graphs, do-calculus, and counterfactual reasoning as applied to marketing mix modelling and uplift estimation.
- Marketing science foundations: customer journey mapping, attribution models (first-touch, last-touch, Markov, Shapley), and lifetime value (LTV) estimation.
Mandatory Practical Skills & Architecture
- Python — proficiency with PyTorch/JAX, LangChain/LlamaIndex, and graph libraries like NetworkX or PyG.
- Knowledge-graph tooling — Neo4j, RDF/SPARQL, OWL/DL reasoning, and vector-database integration (e.g., Milvus, Weaviate).
- MLOps and production deployment — MLflow, Kubeflow, Docker/Kubernetes, CI/CD for ML pipelines on AWS SageMaker or equivalent.
- Marketing analytics stacks — SQL, dbt, Looker/Metabase, and experience with CDPs (Customer Data Platforms) like Segment or mParticle.
- LLM orchestration and RAG — prompt engineering, function calling, retrieval-augmented generation, and guardrail implementation.
Problem Solving, Execution Rigor & Curiosity
- A compulsive habit of reverse-engineering why a model's recommendation diverged from the ground-truth marketing outcome — pursuing interpretability over accuracy alone.
- Regularly exploring the intersection of cognitive science and AI — drawing analogies between human heuristic reasoning and symbolic rule systems.
- An instinct for turning vague business questions (e.g., 'Why are our email open rates dropping?') into testable AI hypotheses with measurable feedback loops.
5-day live technical evaluation milestone
Over 5 working days, you will be given a synthetic B2B marketing dataset (lead-scoring features, campaign touchpoints, and conversion outcomes). You must: (Day 1–2) build a knowledge graph representing the customer journey and a neurosymbolic model that combines embedding-based similarity with rule-based segment definitions; (Day 3–4) produce an explainable propensity-to-convert prediction engine with SHAP/LIME attribution and a RAG layer that surfaces reasoning traces; (Day 5) present a live demo and write-up covering architecture decisions, evaluation metrics (AUC, calibration, interpretability score), and a plan for production deployment. Evaluation focuses on correctness, clarity of reasoning, and production-readiness of the approach.
Institutional hiring protocol: candidates who clear resume screening take a live practical milestone of strictly 5 working days. Verifiable completion and code audit by your assigned engineering mentor is the sole prerequisite for the official offer letter.
Compensation, Total Rewards & Advancement
- Competitive annual CTC of ₹12L–₹20L with performance-based bonuses and ESOP eligibility.
- Fully remote-first setup with a home-office stipend and annual tech-budget allowance.
- Access to dedicated GPU cloud credits (A100/H100 hours) for personal research and side projects.
- Structured mentorship from senior AI researchers and bi-weekly tech-salon sessions on emerging neurosymbolic literature.
- Sabbatical-style learning weeks twice a year — paid time off dedicated to conference attendance, certifications, or independent R&D.
Dedicated inbox for this role
Questions, private repository links or portfolio references for this opening route straight to the engineering leads reviewing it.
neurosymbolic-marketing-intelligence-engineer-careers@cehpoint.co.in
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